Bah, humbug!
Charities try to encourage donations by offering thank-you
gifts in return, but this may be backfiring. Recent experiments involving more
than 1,300 adults showed that if a gift was attached as a premium for their
donation, they actually gave less.
It also didn’t matter whether the gift was perceived as valuable or
desirable. The researchers suggest that gifts may lessen the “altruistic
satisfaction” donors get from giving.
I usually decline such gifts, thinking that means more money
for the charity. What about you?
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